About Us

The Bike Cooperative is a member-owned cooperative, where decisions are made by members for the betterment of the members. Our philosophy is that member success always comes first. With TBC’s industry-leading programs and product rebates, you will make higher margin sales, increase profits and gain better control of YOUR future!

Your Membership Entitles You To:

• Your own dedicated member services rep along with a TBC staff that cares deeply about YOUR goals and success.
• Earn rebate dollars back to you on products like Finish Line, OnGuard, and Thule.
• Access to private label products at BETTER margins than the big boys will offer.
• Fully custom email program with no monthly fees, and costs as low as three tenths of a cent per mail.
• Discounted consumer financing rates (our average member saves over $1,300 a year compared to other supplier programs).
• Up to 16 weeks of consumer financing buydowns a year.
• Fully custom direct mail postcards as low as 49 cents printed & mailed.
• Free graphic design on all direct mail (postcards, mailers, tri-folds, etc).
• Discounted credit card processing rates (our average member saves over $2,800 per year, and as you grow so do your savings).
• Free software to create and print professional price tags quickly and easily.
• Discounted Medical and Business Insurance.
• Starting in 2010, free Best Practices materials ($850 value).
• $200 discount on Selling Cycling product training for your staff.
• Time Management, profitability, and other webinars.
• All members receive a discounted AMEX Rate of only 2.6%!
• Free annual advertising consultation and planning.
• Free loyalty software to send automated communications to your customers, or to run a full featured customer rewards program.
• Free reports on your top customers and top zip codes.
• Free software to survey your customers and measure your word of mouth success.
• Generate additional revenue selling the industry’s only Roadside Assistance plan.
• Increase your average ticket selling Keeping It Rolling Protection plans.
• Discounted rates on mystery shopping to evaluate your sales staff and your competition.
• Share ideas and have meaningful discussions with other TBC members via our free email list exchange.
• 50% off your National Bicycle Dealer Association membership fee.
• The power of a cooperative structure. Decisions are made by members for the betterment of the members = better margin and better control of YOUR future!

Your Savings

With The Bike Cooperative’s economies of scale, our members realize significant savings in every aspect of their business. Here’s an example of the average annual savings TBC members earn on some of our most popular programs:

Average Annual Savings for TBC Members

Selling Cycling	$200
Vendor Rebates	$500
American Express	$597
Best Practices Training	$850
Loyalty Program Software	$1000
Consumer Financing	$1363
Credit Card Processing	$2898
Total Annual Average Savings	$7408

Membership Structure

You pay an average of $300 per month to gain access to TBC services (higher in the warmer months, lower in the colder months). Paying monthly membership fees gives you access to all of our programs plus store-specific consultation. Above these monthly fees, you incur extra charges when paying for your store’s marketing materials, attending certain training events, or conducting Mystery Shopping evaluations. All of our services are optional, and you choose only what works for your business. Twice a year, each member receives a Performance Summary detailing their return on investment with key TBC programs.

I Run My Business On My Own, Why Do I Need TBC?

Sure, you can do much of this yourself! The real question is, “Is doing it ALL by yourself the most efficient use of your time and money?” The very best business people make strategic decisions on how best to utilize their limited time and money. TBC enables retailers to free up critical resources so that they can invest more time into the areas of their business that really need their attention. By proactively investing in and working with TBC tools and services, you will improve profitability and remove road blocks to an even brighter future. Most of our members are very successful before they ever join our group. TBC is simply a set of tools that allows you to propel your business to the next level. You choose what you need, and only what you need. TBC retailers range from small two- to three-person operations up to multi-million dollar stores.

The Bike Industry Is Tough, Why Do You Do This?

We believe in the inherent goodness of independent bike stores, large and small, as a positive influence in society. We believe that riding bikes is good for people's health, great for the environment, and that people who ride bikes are ultimately more connected to their communities. If you believe in your store, and the power you have as an agent of social change, we are thrilled to help you maximize your store’s success.

Program Book

For a complete list of our services, click HERE to view our current program book

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